Digital Marketing

We Are The Best Digital Marketing Agency In Delhi Ncr, India


Digital Marketing is the current hot topic in the industry. Everyone wants their business to go online with the help of best digital marketing agency in India (like us, as we are situated in India), so that they can explore the hottest trend in the digital market with the help of best digital marketing company, which indeed is beneficial for their business. With the invention of smartphones and the internet; there is a steep hike in number of online users, required information is at your fingertips and it has become very easy to target the intended users.

Looking through one side it has become easier for the users to get relevant information, thanks to best digital marketing agency; and a variety to choose from; on the other hand it has built a competition among the businesses. Businesses are trying best to rank themselves on search engines results page (SERP) with the help of best digital marketing agency, through techniques like search engine optimization (SEO); search engine marketing (SEM) and Pay Per Click (PPC, Adwords, Bing Ads)etc. With the raise in competition, search engines are working really hard to provide the best results for the users which has resulted in lot of updates in the algorithms which has made it tough to rank websites on search engines result pages (SERP). Search engines are following strict rules to rank websites, Google itself has 200+ criteria to rank a website; they keep on updating the rules with the help of algorithms, so that the best results are displayed and no black hat techniques are used for ranking.

Digital Marketing / Search Engine Optimization Company

Search Engine Optimization

Everyone wants to be on top pages of search engines or search giants, to rank their website or product high, so that they get big audience, this is the organic way. Being very beneficial, but has let to a big competition. The search giants have developed many complex algorithms to evaluate the competition and bring out the best results for the searches, i.e. the user gets exactly what he/she is looking for. Google for instance had 200+ criteria to rank a website, only if the website meets the criteria and is much better than other competitive websites, i.e. the website is more relevant than other websites, it will rank on top SERP. So concluding, this is a race that every competitor wants to win, and retain that position.

Social Media Optimization, is another very popular methods to bring traffic to a website or to generate publicity for a product, services, etc. With the increased number of users on social media platforms of all ages, it is very easy to promote. But why would someone view something if it isn’t catchy, worth liking or sharing. So, it is very important to create quality images/ infographics, content, videos etc. that people will love to view/like/share/tag etc. SMO also helps to build reputation of a company/individuals etc, so it can also be used for Online Reputation Management (ORM).

Online Marketing / Social Media Optimization Company
Digital Markting / Social Media Marketing Company

Social Media Marketing

Social Media Marketing (SMM) is another way of marketing digitally using the social media platforms with the help of SMO. In SMM we can promote our products/services on social media platforms, increase the audience (if we want) by boosting or paying for sponsoring the post/page/etc. Some social platforms offer the right type of audience for your products or services, you can chose from the region you want to target your products/services, the age category, male/female, the number of people (approx.) that you want to target etc.

Pay Per Click

Pay Per Click is a form of internet marketing, where an advertiser only pays if a user clicks the ad, there is no charge for displaying these ads on the search results. In PPC method advertiser bids for particular keyword/key phrases relevant to them. Pay per click methods were initially used by search giants like Google and Bing, but are now being adopted by social media sites as Facebook and Twitter. Banner ads/display ads are also a type of PPC but there is a fixed price value set, as these ads are shown on sites that have related content on them and have agreed to display such ads.

Digital Marketing / Pay Per Click Agency